The Signal Token Protocol enables advertisers to execute ad campaigns by directly rewarding the producers, providers, and influencers of attention – rather than going through a centralized intermediary broker. This is achieved through Ad Campaign Smart Contracts initiated by advertisers. This protocol is developed for any ad-driven media platform to use and build upon; video-based, audio-based, written, or mixed. This means that the Signal Token utility is not fixed to Spectiv. Rather, it is built to be its own decentralized, autonomous protocol that can support multiple attention economies. Each media platform can integrate its own unique mechanisms for monitoring genuine attention data, contributing to the long-term effectiveness of the protocol. Decentralized protocols make great sense in theory, but are often faced with a fatal challenge when applied to the real world: early adoption. Without a dedicated early adopter to champion a new product, it can be extremely difficult to generate traction and compete with established players. Spectiv serves as the pioneer and first use case for the Signal Token Protocol. Spectiv’s mission is to become the foundational layer for connecting and transacting rewards between advertisers, publishers, curators and viewers across a variety of platforms, the first of which is Spectiv VR.