The Refereum (RFR) utility token is a decentralized referral marketing and cash reward platform that
solves these problems.
Refereum’s open-market approach removes the legal costs of individualized marketing deals
while making digital advertising middlemen irrelevant. Instead of letting marketing budgets go
to another advertising conglomerate, Refereum funds engagement for cash awards in the gaming
community and enables superior acquisition of new players. Refereum directly connects these
groups, allowing gamers to make money sharing and playing video games, influencers to
effectively monetize their followings, and studios to maximize the efficiency of marketing spend
and player engagement.
Refereum is backed by a veteran game industry team with leadership experience from Electronic
Arts, Zynga, Google, and other prominent gaming and platform roles. The smart contracts have
been written by world-renowned white hat cryptography and cryptocurrency experts who have
served from Tether to Polybius, and other similar high-profile initiatives. Refereum is advised by
Twitch, the world’s largest gaming influencer platform, and Unity, the most widely used game
engine in the industry.