Building on our expertise in loyalty and rewards programs, we are launching a new,
unified customer loyalty ecosystem that uses blockchain technology as the backbone
and the LoyalCoin digital asset as the medium of exchange. With these innovations,
we are eliminating the customer loyalty programs’ limitations we currently encounter,
such as public confusion about the different mechanics of each loyalty program,
difficulties in points exchange, lack of user engagement, and more. Removing these
problems will accelerate the formation of a more cohesive, cooperative, and
competitive customer loyalty industry.
The launch of LoyalCoin will involve commitments from entities who will have the
digital asset and use it for consumption, operational, and/or other purposes.
Participants in this new ecosystem will drive the new loyalty economy with their
activities and financial support for the scaling of our platform. For instance, in the
consumption-driven emerging economies in Asia, the spread of a unified, proactive
customer loyalty system can usher in more customer retention for companies, who
will then boost their top and bottom lines. Mass adoption and economic activity from
this dynamic loyalty environment will be the engine that can add value to each
Simply put, by replacing the limited reward points in the current customer loyalty
setup with a blockchain-backed dynamic currency that supports increased
participation between customer and brand, we can unlock the full potential of
rewards programs and increased value for participants in this revamped loyalty
In the succeeding parts of this whitepaper, we will illustrate the roles that our
company, the technology, and the digital asset will play in this new ecosystem, as well as the value proposition of LoyalCoin as an important part of building the new loyalty
economy we envision.